The Power of Film Posters: How They Can Make or Break a Movie

Movies are a source of entertainment. It has a long history as the techniques and movies have evolved likewise through evolution. There are various sources of entertainment, but binge-watching is the oldest one, and still, it is one of the most appealing to individuals. Movies are of several types, such as documentaries, biographies, fictional, non-fictional, thrillers, romance, comedies, sci-fi, and many more.

The first ever movie that was introduced in India is Raja Harishchandra. It is a short silent movie which was introduced in the year 1913. This film was produced, scripted, directed and distributed by Dadasaheb Phalke. It is one of the huge milestones in the cinematography of India. The next in line is the first movie in India with sound, Alam Ara. It was released in the year 1931. Directed and produced by Ardeshir Irani, this film relates to historical fantasy and is made in the Hindustani language.

Movies were the source of entertainment and still are, but their scope has been broadened over time. From writing the story to the promotion of the movie, there are various steps in the middle that a film goes through before finally coming up on the screen. As simple as it seems, a movie takes a long time and a whole team of people to be made. What we see on the screen is actors, lights, action, and drama; what we hear is music, sound, and dialogue, but what goes off-camera is the work of numerous people working on the effects of the movie, from the addition of lights to the addition of background music everything is done with a balance of manual work and with the use of technology.

Once the movie has been made, released and watched, it is the time for individuals who can either make or break a film. The reviews and mouthing of a human being are so powerful that if an individual says it is a good movie, it gets hyped up, and more people watch it. But if the critics say it is a bad movie, then the chances of that movie being watched by many are lost.

This is one of the techniques of promoting a movie; the other and most renowned promotion is through film posters. You may have seen that through historical times, walls have been used to paste posters and pamphlets to promote stuff. Likewise, in earlier days, movies were promoted by pasting film posters in public areas, lampposts, video stores, outside cinema halls, spreading through newspapers and more.

A film poster can either make a movie or break a movie, just like the word of mouth of the audience. For a film to succeed, the film poster has to be more successful in comparison. It should be catchy and appealing to the audience because that decides whether the person will watch a film or not on the basis of interest being created among the audience. Some film posters are so eye appealing that they add such elements as a famous actor who is cast in the movie, free deals with the movie, or certain graphics that curates the interest of the audience.

These days a film poster includes the name of the movie in colossal text and pictures of the actors and actresses in the film, but earlier, there were used to be illustrations. In fact, the first poster made was that of a magic lantern show which was based on a painting by Marcellin Auzolle to promote the showing of the Lumiere Brothers' film.

Bollywood has created its own charm in the world over the years. Over the period of time, people started making a collection of film posters, especially of the film posters which were famous in Bombay, India. People still have collections of favourite Bollywood films, which were hand-painted traditionally in the golden age of the 80s and 90s with the classic Bollywood movies.

If you are an avid follower of Bollywood cinema and looking forward to buying some classic posters to add to your collection, then my friend, you have stumbled upon the right spot. At IndianShelf, you will find famous film posters like Sohni Mahiwal, Do Premee, Ameer Aadmi Gareeb Aadmi and much more available in colours and black and white. You can choose your favourite one, get it framed and let it adorn the walls in your home. Also, these posters include some shots of famous scenes on them, which beautifies the glory of Indian Cinema more.

It is rightly said that a film poster can either make or break a movie. A film poster and its tidiness with illustrations was the deciding factor of the movie. An eye-pleasing poster had more chances of succeeding when compared to a less attractive poster. Feel free to peruse the film posters on our website, and do share your love regarding Indian cinema in the comment section below.